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Create a sales & marketing machine – 4 steps to sales success
How to win the hide & seek game with your buyers According to a leading global research firm, “more than 67% percent of the buyer’s buying journey is now done digitally, and 57% of the actual...
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How To Understand The Customer Journey
The customer experience is more fragmented than ever. Ninety percent of consumers now utilize a combination of internet devices to accomplish a task. They are exposed to your brand through a variety...
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How does central VA use the internet?
Hey Central VA – we love our city and we’re a creative, talented and unique group of people – don’t you think? And, we’re into technology – we embrace the internet and the digital world. Now, you can...
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Get better marketing results by reverse engineering your customers
Over the last 11 years in the marketing space, we’ve identified two over-arching reasons why some marketing plans don’t work. The first is a failure to adequately measure the lead and lag metrics of a...
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How To Craft a Content Strategy
Content marketing without strategy is a waste of valuable time, money, and resources. This makes strategy the most important component of effective content marketing. So what is content strategy?...
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How To Track Your Online Competitors
Monitoring your competition can be either constructive or counter-productive, depending on how you approach it. A constructive approach is acquiring information to help execute your strategy. A...
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What Is The Right Inbound and Outbound Marketing Mix?
Utilizing the right marketing mix can mean the difference between a healthy growing business, and going out of business entirely. Today, outbound marketing and inbound marketing are the two primary...
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How Much Should You Budget For Marketing In 2016?
An Update From Our Popular 2014 & 2015 Articles As the end of 2015 nears, we begin to think about that question again and how our businesses are going to grow and compete in 2016. This article...
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The Top B2B Digital Marketing Strategies
The digital landscape is constantly evolving. To remain relevant, businesses and marketers need to constantly pay attention. What’s hot today could be gone tomorrow, and tomorrow’s big thing may not...
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Create a selling machine – combining inbound & outbound marketing
If you are looking to fill your pipeline with qualified sales prospects in a predictable, repeatable way, you need to read this post. While inbound marketing and lead nurturing using marketing...
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